In today’s digital age, Facebook has become an essential tool for businesses and marketers. With millions of daily active users, this social platform offers a great opportunity to interact with the audience and promote products or services. However, simply being present on Facebook does not guarantee success. To stand out on this platform, it is …
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Have you wondered how to make your profiles on social networks truly attractive and effective? The art of engagement is the key to getting the most out of your digital platforms. In this article, we will reveal all the secrets to win over your audience, encourage interactions and generate impressive results. Find out how to …
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Artificial intelligence (AI) is an increasingly present tool in the world of marketing. From data analysis to content personalization, the possibilities are endless. But what happens when the AI needs a human touch? This is where AI prompters come in, people who work closely with AI to help improve their performance. In this article we …
Social selling has become a very relevant strategy, with more than half of the world’s population active in social networks. Sales leaders who seek to go beyond common goals (and not just pursue them) should systematize the practice of social selling in their sales forces. Are you looking for an effective way to sell …
Are you looking to improve your email marketing strategies? We have good news for you! In this article we present three key trends that will help you succeed with your email marketing. From personalization to using video, learn how to apply these trends and take your campaigns to the next level. Change the subject of …
Have you ever wondered how you can improve your customer loyalty? An innovative and effective solution is through online communities. These digital platforms not only allow customers to interact with each other, but also offer opportunities to build stronger relationships with them. In this post, we’ll explain how online communities can improve customer loyalty and …
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Branding is a concept that was introduced in the 1980s by Al Ries and Jack Trout, when they published their famous book, Branding: The Battle for Your Mind. At that time, its impact was like a tsunami, since the approach was opposite to that used by large corporations then. Brand positioning proposed, for the …
What’s branding and why is it so important for your business? Read More »
Google Analytics 4 is an analytics service that allows you to measure traffic and interaction on your websites and applications. This documentation includes implementation instructions and reference materials for developers. [GA4] Switch to Google Analytics 4 Basic steps of the migration to Google Analytics 4. Google Analytics 4 will replace Universal Analytics. On July 1, …
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