Have you ever wondered how you can improve your customer loyalty? An innovative and effective solution is through online communities. These digital platforms not only allow customers to interact with each other, but also offer opportunities to build stronger relationships with them. In this post, we’ll explain how online communities can improve customer loyalty and …
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Branding is a concept that was introduced in the 1980s by Al Ries and Jack Trout, when they published their famous book, Branding: The Battle for Your Mind. At that time, its impact was like a tsunami, since the approach was opposite to that used by large corporations then. Brand positioning proposed, for the …
What’s branding and why is it so important for your business? Read More »
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