Daniela Encalada

Through Facebook Ad Manager it is possible to publish ads on Facebook and Instagram. This tool has become extremely popular and powerful because it provides the opportunity to increase content visibility and generate sales. However, it is common that many entrepreneurs get frustrated with the results they get, as they don´t know how to properly …

9 Facebook Ad mistakes that are killing your campaign performance. Read More »

Just like Google, advertising on Facebook is extremely simple and beneficial for your brand or company. However, if you don’t have the knowledge and tools, you can end up spending your budget without getting good results. Facebook has two ways of doing paid advertising, the first and most time-consuming is through the ad manager tool. …

Paid advertising on Facebook: boost button vs. ad manager Read More »

If you have a website or social networks in your company, it is important to generate traffic, sales and increasing visits. This can be done organically, however, it is a task that could be time consuming. This is why most opt to do it through advertising campaigns with tools like Google Ads, Facebook Ads Manager …

Advertising Campaign Planning Guide: first steps in Search Engine Marketing (SEM) Read More »