Factor Engagement

By partnering with our agency you get a team of digital marketing specialists who understand and are committed to your business. We faithfully believe that when the right people connect, anything is possible.

Daniela Encalada
Founder and CEO

Hi, I’m Daniela Encalada, a marketing consultant and entrepreneur committed to developing digital strategies to lead your business to success.
I help brands connect with their customers using the best digital tools that allow them to achieve their goals and sell more.
I have a Bachelor’s Degree in Marketing Management from the University of South Florida, and a Master’s Degree in Digital Marketing Science from Florida International University, the only one in the United States specialized in 3 areas: analytics, branding and digital.
I have more than 10 years working in marketing and communications. My passion for the online world began at 16 years old when I worked in my brother’s business as a Community Manager at SeguroParaViaje.com.
I obtained Marketing Coordination positions in a national movie theater company in Ecuador, Multicines, and in Traveler Assistance managing its marketing team for Latam.
I am currently the founder and CEO of Factor Engagement, an agency whose purpose is to transform companies by providing digital marketing services, to attract and retain their customers.

Director de Operaciones Digitales

I am passionate about life and business, I graduated as a Business Administrator from the University of Navarra. I was part of the Global Operations team at Facebook and then Account Manager at Google Shopping. Currently, I am founder of a sustainable mobility company, PandaGo, in Europe, leading its digital transformation and at Factor I develop and implement scalable solutions for our clients' online channels.

Director Comercial

Creative, determined and achievement oriented. I am a professional in Social Communication, but my passion for Startups and entrepreneurship has led me to specialize in marketing with studies and training in innovation, digital and management systems. That is why throughout my career I have dedicated myself to support those who have dared to create new businesses, new products or impact new markets, and today that is what we do at Factor.

Director de Expansión Internacional

I am co-founder of international Internet-native companies in the travel industry such as Traveler Assistance, Seguroparaviaje.com and Visa Travel Center, which have achieved sustainable success since 2006. With 20 years of experience in e-commerce and managing multidisciplinary teams, I decided to retire to dedicate myself to investing, mentoring and advising Latin American startup owners and boosting their businesses in digital through Factor.

We specialize in meeting the needs of our customers.

Do you want to grow your business? Together we will make it happen.


For us there are no shortcuts, results come based on work and step-by-step processes.


We speak the language of our customers and their consumers, implementing simple, practical and effective processes.


We love to get to know new projects and industries, driven by the ambition to achieve and overcome new challenges.


We excel in the development of strategies that will allow you to conquer and ascend.

Would you like to become a Factor Engagement ambassador?

Be part of our team.
Our ambassadors are true leaders who seek to expand their horizon and offer their network 360 services in digital marketing.

As a Factor Engagement ambassador you will have unique benefits:

  • 10% discount on any plan you need for your venture.
  • 5% commission on the total invoiced for each referred client.
  • 1 free hour of monthly consulting for your business.


  1. Maintain an active account in any of these social media: Facebook, Instagram, and LinkedIn.
  2. Have at least 1,000 followers in your account or a large business network.
  3. Share in your feed/stories 3 Factor Engagement posts per month.
  4. Promote/refer Factor Engagement in social events, networking, communities and groups.

"Your big opportunity may be right where you are NOW."